Louisiana Social Media Agency

Why Hiring A Social Media Management Agency in Baton Rouge, LA Helps Your Bottom Line?

Since their conception smart devices have made the internet readily available in the palm of our hands. The average person spends roughly 6 – 8 hours on the internet each day and the majority of this is on a smartphone. Throughout their online journey, on an average day users spend anywhere from 2-3 hours on social media platforms like Facebook and Tik Tok. Each day, your customer base continues to shift towards social platforms that have the capacity to reach millions of users with your brand. Social media encapsulates organic or paid strategies that target a unique consumer audience, gain traction through trending topics, and successfully capture “followers” or brand ambassadors of your business. To put it bluntly, your audience is choosing to connect with the products they support by sharing their innermost views, philosophy, and ethos, and so should your business.

It’s evident that the use of social media has grown over the years to transform the way we market and advertise our personal and business brand. If you are a small to medium size business owner, chances are your main focus will be perfecting your business operations and there is not a more cost effective way than social media. While you likely have limitless insight into how to do so, there are three critical factors that often fall through the cracks: time, money, and marketing expertise. Hiring a social media management agency helps you fill in the gaps, taking the task of connecting to your social media market off of your plate. At The Delta Resource Group, we work with you to build a creative social media strategy that targets your potential audience, improves engagement, and increases your following over time.

What Can a Louisiana Social Media Agency Do?

Social media is a lifeline to any small to medium business. A local Louisiana based social media management agency makes use of the most effective and affordable advertising platforms available: Facebook, YouTube, Instagram, TikTok, and Twitter. If you haven’t heard of these, chances are you need to hire an agency STAT. Our team at Data Street understands how complex a social media strategy can be. It’s our discipline to create consistently, branded content in line with the best practices and trends in the industry which brings the best results. So what does that look like?

• Strategy based on creative collaboration

We design a strategy based on collaborative themes that speak to your audience. You won’t be seeing the same old run-of-the-mill messaging, because we know what your audience likes.

• A unique take on branded content

Brand awareness is a key factor to any successful social media strategy. It’s important not to overwhelm your audience with your brand, but to share a little about who you are in a unique way.

• Video construction

Static images are great at capturing a user, but shareable content is increasingly more popular when in video format. We know this, and that’s why we specialize in mobile-friendly video content.

• Smart Hashtag strategy

Centralizing your message with trending hashtags gets your message in front of an audience that resonates with the same mission, values, or goals. We research the most applicable hashtags to use to help get you there.

• Consistent posting schedule

Based on industry and algorithm best practices, we generate content regularly each week via a monthly calendar that is put through an approval process.

• Manage paid ad spend & targeting

In addition to an organic social media management strategy, boosted social campaigns require oversight to ensure you are targeting the right audience and getting the most relevant leads into your funnel. It’s easy to throw away marketing dollars on a poorly planned social media campaign. Avoid doing so with a skilled social media company.

• Analytics & Insights

At the end of the day, what matters is the results of your investment. Social media management agencies like The Delta Resource Group provide professional analysis of your monthly metrics to determine areas of improvement and success.

Is Hiring a Louisiana Social Media Management Agency in Baton Rouge Worth it?

That all depends on what your marketing goals are, but for a majority of business objectives, the answer is yes. Not only can social media management be time-consuming, but it takes a world of creative expertise to build a compelling content strategy around your brand. This is time that you could be spending making executive decisions about your company, garnering partnerships, or expanding into new markets.

As a B2C (business to consumer) company, operating outside the world of social media is like shooting yourself in the foot. As we discussed, the foundation of your audience is found on social media. When you invest in a social media company, you only pay for the work you need. Paying for a salaried employee to manage your entire social strategy can often take away from your bigger-picture marketing goals.

5 Reasons You Should Invest in a Social Media Management Agency

Navigating the social landscape of your brand is a full-time job that’s often best left to the professionals. Still not convinced? Here are a few additional tips as to why you should invest in a social media management agency. 

  1. We improve your engagement gradually which overtime monetizes your social traffic. What’s the lifetime value of a customer worth for your business?
  2. We help your brand separate from the pack.  
  3. We specialize in all major social platforms.  
  4. We write social copy that is engaging and thought provoking.  
  5. We think analytically about social media so you don’t have to.

The Delta Resource Group | Local Social Media Management Agency in Baton Rouge, Louisiana

Building engagement through social media doesn’t happen overnight, rather, through consistent strategies and brainstorming sessions powered by expertise. At The Delta Resource Group, we utilize a three-step process to prioritize your business and marketing objectives. By tapping into the most widely-used social media platforms out there, we leverage your brand against your competitors to position you and your product initiatives as the best while humanizing the people that make up your brand. At the end of the day people buy from people. If you’re looking for a social media management company to drive awareness to your brand, contact TDRG  today for a complimentary consultation!